Ken’sTechnology Blog

In an interview with the Korean news agency Yonhap said LG’s mobile chief Ahn Seung-Kwon that it aims to overtake Samsung in the world market and become the second largest within the next three years.

According to research firm Gartner had LG in the first quarter of this year a market share of 9.9 percent, compared with Samsung’s share of 19.9 percent and Nokia’s market share of 36.2 percent.

LG believes that it can achieve the ambitious objective, inter alia, by focusing on models in the upper prissegementen. Most extreme are the models to be launched under a new brand and LG compared with Nokia’s Vertu phones and Toyota’s Lexus cars.

In Sweden, LG launched the design mobiles not been particularly lavish in the name Black Label, such as the LG Chocolate. In the fourth quarter of this year, another Black Label phone but it is described by LG as a direct competitor to Apple’s Iphone.

Not unexpectedly, LG will also continue its efforts Prada phones and is currently working on producing a third Prada mobile.